top of page

Oct 21, 2015
King Beer has fallen… long live the Pickup Truck?
During my 5 years back in Canada, I have been faithful to one beer brand – King Pilsener. King was a microbrewery in Nobleton (next to...


Sep 28, 2015
How I feel about my VW TDI now – an owner’s view
When I moved back to Canada in 2010, I had a new commuting challenge: to regularly travel 220 return kilometres, from west Toronto to...


Apr 12, 2011
Showering with a foreigner
We’ve moved into our new home with 2 showers, and I did the thing everybody on HGTV gets excited about. Each shower area has a rain...


Jan 23, 2011
Why Sports Bars are way better than your Cable Company
Sports bars can save you money. Here’s the calculation: Most normal people who like sports probably really only watch about 5 full games...
Oct 22, 2010
Weetabix, Almonds and Country of Origin
I like Weetabix. It was introduced to me in my youth, when my British-raised Cypriot-Dutch cousins would have it on the breakfast table...
Jul 3, 2010
Automated recommendations are a tricky business
I’ve often been impressed by Amazon’s automated recommendations. I think I’ve actually bought a lot of stuff they’ve told me I might be...
Jun 27, 2010
Customised print marketing is a tricky business
Last month Arsenal sent me a renewal reminder for my silver membership (lets me buy individual tickets quite easily). I thought “that’s...
May 11, 2010
Firefox brand is fun, but how do you translate that?
Blush More interesting than “ERROR”. Firefox tries to exude personality even in its user interface. When I was looking after Brand...
May 3, 2010
Will the magic of Panini stickers ever die digitally?
As a big fan of the Montreal Canadiens in the 1970’s and 1980’s, I used to collect hockey cards. The company that manufactured them was...
Apr 25, 2010
BBC 6 Music Fans – Use Your Brand Brains
Thanks to Paul, the webmaster of the immensely popular activist site www.love6music.com for placing my article about BBC 6 Music on the...
Mar 29, 2010
Easter Break – making Jesus cool
Hi, just a short one today. I’m off to Canada for an Easter Holiday. My Easter brand point: Easter Bunnies are dumb and have much more to...
Mar 24, 2010
Molson Canadian 67 – too clever to be good
Trying too hard to hit the number Molson Canadian is a popular beer in Canada. Canada became a country in 1867. Michelob is making lots...
Mar 18, 2010
Hanging out in your storage unit.
Room without a view: extend into a storage unit | Life & Style . When we were preparing for our big trip out to Costa Rica, I spent a lot...
Mar 15, 2010
Lifetime brand relationships – Boston Piano and Steinway
When I grow up, I’d like to own a beautiful, and great sounding, piano. My favourite for both qualities is Steinway , one of the oldest...
Mar 13, 2010
When will good headphones win vs iPod tin?
iPod headphones leak sound when turned up Dear Sennheiser Marketing Managers (including country marketing managers) Do any of you take...
Mar 3, 2010
Big Ass Fans
That’s right. Big Ass Fans. When I first arrived in Liberia, Costa Rica’s Daniel Oduber airport, I felt a beautiful warm breeze in the...
Feb 26, 2010
Windows 7 was my idea
Yes, Microsoft listened to people and copied elements of Mac OSX to make Windows 7. Yes it finally makes PCs work faster. But I’m glad...
Jan 6, 2010
Fight! Kikkoman
Kikkoman Soy Sauce is the Heinz Ketchup of Japan – full of tradition, trust, and fun. In this video, Ketchup and Worcestershire sauce...
Dec 17, 2009
My mother-in-law and flat-screen televisions
My brand brain hurts. Remember when Johnny Carson would take vacation and Jay Leno or someone else would host the show instead? That...
Dec 11, 2009
The ARC Shower Bar
Target Market: People who shower. Frame of Reference: Shower Curtain Rails Point of Difference: Solid Aluminium bar that curves, giving...
bottom of page