That’s right. Big Ass Fans. When I first arrived in Liberia, Costa Rica’s Daniel Oduber airport, I felt a beautiful warm breeze in the...

Check out the 17 second mark of this commercial, where they flip the Dairy Queen Blizzard upside down. That’s a real brand ritual that...

In the Dino-land area of Disney World’s Animal Kingdom theme park, there’s a small restaurant that looks like this: After a fun morning...

This is not complicated. Consumers know the technology exists to make cereal bags easy to open with two hands (no scissors, no knife) so...

When discussing my Costa Rica move with people last summer, I would explain my objectives as (1) write a book (2) do a blog (3) learn to...

With the NFL playoffs happening in the States, and European football leagues + Champions League in full swing many people bet money on...

My brand brain hurts. Remember when Johnny Carson would take vacation and Jay Leno or someone else would host the show instead? That...

Target Market: People who shower. Frame of Reference: Shower Curtain Rails Point of Difference: Solid Aluminium bar that curves, giving...

Thank you for your indulgence about the two crazy Christmas cards that filled in as posts the past couple of days. I promised you I’d...

This is an open letter to all swimming pool managers. Ever since I bought a decent pair of goggles, I’ve enjoyed swimming more. MUCH...

In my previous life, I worked closely with Finland’s most active IPR (Intellectual Property Rights) department. Besides the current hot...