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Sep 28, 2015
How I feel about my VW TDI now – an owner’s view
When I moved back to Canada in 2010, I had a new commuting challenge: to regularly travel 220 return kilometres, from west Toronto to...
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Sep 30, 2011
Canadian Top Brands: #24 IMAX
I haven’t been to IMAX since I was a kid, at one of the original IMAX theatres in Toronto (Ontario Place). I therefore delayed this post...
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Jan 31, 2011
Free HDTV for all of Toronto and Vancouver… and nobody knows
I walked into a Best Buy store in Toronto a few weeks ago, and asked a sales assistant: “How do I get all of the main US stations (ABC,...
May 7, 2010
Ingredients matter – American Coca Cola & the opportunity for Pepsi
Until last year, I didn’t know about High Fructose Corn Syrup (HFCS). Like anything in life, you only notice some things when you try...
Apr 29, 2010
Mortality Sucks, but It sells – the John Lewis ad
The stodgy Daily Telegraph says its journalist was moved to tears . The Guardian says “This has to be the most believable example in ...
Apr 25, 2010
BBC 6 Music Fans – Use Your Brand Brains
Thanks to Paul, the webmaster of the immensely popular activist site www.love6music.com for placing my article about BBC 6 Music on the...
Mar 18, 2010
Hanging out in your storage unit.
Room without a view: extend into a storage unit | Life & Style . When we were preparing for our big trip out to Costa Rica, I spent a lot...
Mar 11, 2010
Tim Davie, use your brand brain. Save 6 Music.
Radio 6 Music is probably the best station in the world for educating people about, and entertaining people with, interesting music....
Feb 11, 2010
Avis where2 GPS Navigation (by Garmin)
My conversation with an Avis representative in Florida a few months ago: Agent: Would you like to add a Where 2 GPS to your agreement?...
Jan 13, 2010
Vintage Ad Browser for your presentations
Before "safety", Volvo was positioned as "economical" I just typed in “Volvo” on this Vintage Ad Browser , and it came back with lots of...
Jan 12, 2010
Traitor Bets. A win-win situation.
With the NFL playoffs happening in the States, and European football leagues + Champions League in full swing many people bet money on...
Dec 24, 2009
All I wanted for Christmas in 1982 was ColecoVision
It was an innocent time. In 1982, people either played proper video games in arcades / convenience stores / donut shops, or they played...
Dec 11, 2009
The ARC Shower Bar
Target Market: People who shower. Frame of Reference: Shower Curtain Rails Point of Difference: Solid Aluminium bar that curves, giving...
Nov 20, 2009
All-Bran Continued: That’s a lotta good salt, eh?
I love being wrong, when it’s in the name of learning. A while ago I wrote a post about foreigners in Costa Rica happily paying 40% more...
Nov 13, 2009
sodapopstop.com week – Episode 3: Loving what you do
The first thing most people in the YouTube comments notice about John Nese in this piece is: he absolutely loves what he does. It’s a...
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