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Jul 8, 2010
Taking advantage of emotions with multiple brands
I have watched A LOT of World Cup in the past few weeks, and I am very excited about the final which I totally predicted – Spain vs...
Jun 23, 2010
Hilton redeems itself, if only barely
Last week, I told you about my Hilton Best Rate Guarantee debacle . After booking a room at the Toronto airport location, Hilton’s most...
Jun 2, 2010
The Pop Shoppe and perceptions
The more things stay the same, the more my perception changes. When I was a kid, the Pop Shoppe was this weird place in town where they...
May 11, 2010
Firefox brand is fun, but how do you translate that?
Blush More interesting than “ERROR”. Firefox tries to exude personality even in its user interface. When I was looking after Brand...
May 7, 2010
Ingredients matter – American Coca Cola & the opportunity for Pepsi
Until last year, I didn’t know about High Fructose Corn Syrup (HFCS). Like anything in life, you only notice some things when you try...
Apr 19, 2010
Acronymity in Canada
Where do you buy liquor in Ontario? The Liquor Control Board of Ontario store of course. LCBO for short. How about Manitoba? Manitoba...
Apr 18, 2010
Air Canada’s Shameful Price Gouge
I’m finally back near the beach. Travelling to Canada and being (almost) completely responsible for 2 kids can be a real drag on one’s...
Mar 29, 2010
Easter Break – making Jesus cool
Hi, just a short one today. I’m off to Canada for an Easter Holiday. My Easter brand point: Easter Bunnies are dumb and have much more to...
Mar 22, 2010
New Arsenal shirts – less logo
This is the rumoured 2010 Arsenal shirt according to Arseblog . If this actually comes together, my despair with the emptiness of sports...
Feb 26, 2010
Windows 7 was my idea
Yes, Microsoft listened to people and copied elements of Mac OSX to make Windows 7. Yes it finally makes PCs work faster. But I’m glad...
Feb 11, 2010
Avis where2 GPS Navigation (by Garmin)
My conversation with an Avis representative in Florida a few months ago: Agent: Would you like to add a Where 2 GPS to your agreement?...
Jan 11, 2010
Would you trust a brand that calls itself a “powerhouse”?
A few years ago, while working clientside for a big mobile phone company, we worked with an ad agency network called Lowe Worldwide. I...
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