During my 5 years back in Canada, I have been faithful to one beer brand – King Pilsener. King was a microbrewery in Nobleton (next to...

born in 1649, Fiskars Ruukki, Finland. On my frequent business trips to Helsinki, visits to the Stockmann department store would spruce...

Until last year, I didn’t know about High Fructose Corn Syrup (HFCS). Like anything in life, you only notice some things when you try...

Thanks to Paul, the webmaster of the immensely popular activist site  www.love6music.com for placing my article about BBC 6 Music on the...

…. every Canadian athlete had a chocolate bar in their kit bag that said “believe”. It’s true. I tried one today, it tasted like truth...

When discussing my Costa Rica move with people last summer, I would explain my objectives as (1) write a book (2) do a blog (3) learn to...

Before "safety", Volvo was positioned as "economical" I just typed in “Volvo” on this Vintage Ad Browser , and it came back with lots of...

The NRC Gazing Ball A very early memory for me involved a trip with my father to McDonalds on Montreal Road in Ottawa.  I was quite a...

Is that really Alyson Hannigan?  I don’t get it. What I do get is ingredient branding.  In the book Positioning: The Battle for Your Mind...