During my 5 years back in Canada, I have been faithful to one beer brand – King Pilsener. King was a microbrewery in Nobleton (next to...

Nearing the end of weekend trip to Montreal with some old friends, the three guys left were having a lazy Sunday at a pool (billiards)...

born in 1649, Fiskars Ruukki, Finland. On my frequent business trips to Helsinki, visits to the Stockmann department store would spruce...

We’ve moved into our new home with 2 showers, and I did the thing everybody on HGTV gets excited about. Each shower area has a rain...

Commissioning my own font for my logo was too expensive. So here’s what I did. Do you like it? It’s a good thing established brands don’t...

My return to Ontario driving (especially busy Highway 401 driving) has been quite terrifying. In the Ontario Drivers Handbook, it looks...

I don’t know if it’s because I’m 40 now, but I suddenly like Old Spice deodorant. In Costa Rica I don’t need deodorant, because I’m...

I know I shouldn’t be making fun of other people’s website design, but there is something particularly jarring about this. Angostura...

The more things stay the same, the more my perception changes. When I was a kid, the Pop Shoppe was this weird place in town where they...

More in the next couple of days about the meaning of this from a brand perspective… In the meantime, go make yourself a great drink....

As a big fan of the Montreal Canadiens in the 1970’s and 1980’s, I used to collect hockey cards. The company that manufactured them was...

After a few weeks of our 19 month old child attending Costa Rican nursery, my wife and I started noticing him smelling rather fresh (good...

Trying too hard to hit the number Molson Canadian is a popular beer in Canada. Canada became a country in 1867. Michelob is making lots...

This is the rumoured 2010 Arsenal shirt according to Arseblog . If this actually comes together, my despair with the emptiness of sports...

Room without a view: extend into a storage unit | Life & Style . When we were preparing for our big trip out to Costa Rica, I spent a lot...

That’s right. Big Ass Fans. When I first arrived in Liberia, Costa Rica’s Daniel Oduber airport, I felt a beautiful warm breeze in the...

Check out the 17 second mark of this commercial, where they flip the Dairy Queen Blizzard upside down. That’s a real brand ritual that...

Day 2 in Orlando, and I don’t have many negatives to report about the Magic Kingdom. Sure, most of the tram drivers and other Disney...

This is not complicated. Consumers know the technology exists to make cereal bags easy to open with two hands (no scissors, no knife) so...

Target Market: People who shower. Frame of Reference: Shower Curtain Rails Point of Difference: Solid Aluminium bar that curves, giving...