It all started when...

I wrote a resumé song that I sent out to potential employers on tape. One of the lines was if you want things done Automaticos, then you gotta call Pneuma-ti-cos (that’s me!). It helped me get noticed and hired by both Nintendo and Nokia.
 

I have been helping companies understand and set their brand foundations for over 25 years. From my time as the world’s first mobile phone games marketing manager (I was Nokia’s games marketing manager in the late ‘90’s), to helping Sonos be more consumer-centric in the early 2010’s, to rebranding a $15B real estate company in 2014, I have had been lucky enough to work with and learn from the best.
 

Most of the strategy work is done by me, but I bring in other superstar brand strategists, smart researchers, world class designers and great copywriters when the project demands it.