BRAND ARCHITECTURE + POSITIONING

Give your brand the structure it demands.

We help Tech CMOs and Startup CEOs do brand positioning, product positioning, and brand architecture like the pros.

Customers need clarity above all - but if your own people aren’t comfortable talking about your brand and products, customers will get confused or stay indifferent. An airtight brand platform can fix that.

Help your agencies, employees, leadership, and investors understand your brand inside-out with a “big-agency-grade” brand platform. Even if your budget is start-up size.

Automaticos is a boutique brand agency that helps organizations deliver brands and related products that get understood, talked about, and loved by customers more automatically. Founder George Pneumaticos is good at marketing, but he’s really good at positioning & brand architecture.

Brand positioning, product positioning and brand architecture are crucial strategic tools that can make or break a brand, but some agencies consider them an afterthought or assign them to juniors while charging eye-watering fees anyway. Automaticos helps your product and marketing teams produce the best version of each, bringing them together in a living brand platform guide that will resonate with your team and have a lasting, serious, revenue-generating impact on your business.

WHY

You are about to spend $80,000 on a new website with e-commerce functionality, but haven't completed your brand platform or brand architecture yet.

Your product team insists on listing all the features for each product in every piece of communication, and you haven't refined your brand architecture and messaging framework yet.

You are about to ask a professional naming company to name your main product or set of products, but have not completed a proper brand architecture yet.

You are about to ask a design company to create your brand identity, but your company hasn't established a strategic brand platform or brand architecture yet.

You are about to ask an ad agency to develop a campaign for your new product - you have all the logo and brand identity stuff, but your company doesn't have a brand platform, brand architecture, or messaging framework yet.

You are about to ask a commercial video production company to make you a snazzy new brand video - your brand identity is done, but your company doesn't have a brand platform or messaging framework